Creativity in NIKE

In order to get people to buy  their products, many companies make advertisements and commercials to promote these items, and it seems that no one knows how to do it better than Nike. Nike takes creativity novel and usefulness to a whole new level. Every ad comes back to the same point, just do it. These next three ads will show you the ingenuity and thought Nike puts in to making sure their products sell.

In this commercial, Nike tries to relate their product to the people by showing us that failure is scary and that it can lead to a whole different situation.They show different soccer players, like Wayne Rooney, lives if they lose the game or if they win and score the winning shot. Nike is telling the watchers that we have the power to write our own future. We have the power to succeed or fail.This was one of the most creative commercials I have seen that shows you what your life could be like. It made me really want to buy the product and write my future.

This one was really creative to me! I have never seen a poster created that looks like it came through the side of the building. In this ad, Nike creates the optical illusion that the runner has ran through a complete building.

It is something new and very useful in order to get people to buy their product.

These ads were my absolute favorite and the most creative in actually getting women to buy nike products. These parts of women are the parts that women feel very insecure about because of the standards society set on the body of a woman. Now and days women are trying to be stick thin and need to be the same size as a model, but nike is saying, hey, this is normal. Be proud of  your parts athletes. They are normal and alright. By making women feel safe and secure they will buy the product. It is a very creative approach to advertising. These are pretty effective ads.